Dealerships have the great responsibility of satisfying customers on their shoulders. In order to satisfy the customers, they ought to be reliable, and the following points will give you an idea of whether a dealer is reliable or not.
- Total Price of the Vehicle: Often dealers try to fool the customer by listing only the basic cost of the vehicle. They do not include costs like insurance, taxes, and other charges. This gives a false figure in the minds of the customer and when he actually makes the payment, it turns out much more than what was mentioned. This is a major turnoff and should be avoided by a car dealership at all costs. Transparency always plays a key role in building trust with a customer.
- Proper Advertising: Advertising should be straightforward and intuitive. It should make a long-lasting impact and should be such that the potential customers keep it in their awareness. So, the customer will definitely consider the brand when he makes his next purchase. Also, platforms like YouTube, Facebook and Twitter can be leveraged for advertisement. It is of immense value to see how dealership like Carcraft has its own video online to make more people know about it. YouTube has some videos from Carcraft, which can give you an idea about effective advertising, and taking an innovative approach to reach out to the customers.
- Test Drives: Provide test-drives, and lots of them. It does not cost much to offer test drives, but the returns of offering test-drive can be tremendously high. It is one opportunity where your sales executive and product can have a long-lasting impact on the customer. You can show off the unique features, take one-on-one feedback and also address concerns of the customer on-the-spot.
- Polite Sales People Who Do Not Pressurize: The salespeople often try to create pressure on potential buyers to influence them to make the purchase. They often overlook the needs of the customer and tend to push forward something that they want to sell. Managers should try to train their salespeople so that they don’t do such things.
When these aspects are taken care of, it ensures that a dealer leaves a positive impact on the customer’s mind. This will ensure that people look out to these dealers when planning to purchase a car. It is not just a one-time purchase, but also a long-term relationship that a customer has with a dealer. There are servicing and lots of other occasions where a customer would want to get in touch with the dealer. So, dealers should look beyond the one-time purchase and aim at building a long-term relationship with customers.